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Behavior Change Interventions for Safe Motherhood: Common Problems, Unique Solutions—The MNH Program Experience
This report focuses on the activities of the Maternal and Neonatal Health (MNH) Program in the area of behavior change interventions. BCI activities were undertaken in nearly every country in which the MNH Program worked, and were evaluated through population-based surveys in Burkina Faso, Guatemala, Indonesia and Nepal. These surveys found that the MNH Program had an impact on behavior relating to maternal health.
The most fundamental and salient lesson learned was the importance of designing and implementing an integrated program. In the four countries examined in this report, knowledge of birth preparedness, danger signs and antenatal care attendance all increased after an integrated campaign. The greatest successes occurred where advocacy was integrated with the design and implementation of behavior change communications, and where integration was a priority for both program planners and stakeholders. (2004) Available in English.
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Now Available Online
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