Baltimore, Maryland – On May 8, mothers around the world will have more reason to celebrate Mother’s Day as Liz Lange, the retail and maternity fashion pioneer who changed the face of maternity fashion, announces her new partnership with Jhpiego, the international non-profit organization working to prevent the needless death of women and their families in the developing world. Lange will serve as a spokesperson for Jhpiego, helping the organization further its message and mission about developing simple, low-cost solutions to complex health issues that can be used to help the most vulnerable people in the most remote regions of the world.
Lange, whose personal struggle with cervical cancer has been publicly chronicled in People magazine, is keenly aware of her good fortune in having access to the best and most advanced medical care that saved her life. In the area of cervical cancer, Jhpiego pioneered the innovative Single Visit Approach (SVA) in which a woman is screened and treated for cervical cancer in a single consultation. SVA includes visual inspection of the cervix using vinegar, cotton swabs and a simple lamp or flashlight. An on-site health worker is trained to identify pre-cancerous cells and perform cryotherapy or “freezing” of the cervix if any abnormal cells have been identified. Jhpiego has introduced SVA in more than a dozen countries, including Ethiopia, Ghana, Thailand, Malawi, the Philippines, and Burkina Faso.
“My experience with top medical professionals and access to the most advanced treatments is worlds away from women in developing countries who don’t have the resources to get even the most basic medical care,” said Lange. “Jhpiego is making groundbreaking advances in countries throughout the world and I am honored to be able to help them share their stories.”
Lange created Liz Lange Maternity out of a one-room office in 1997, changing forever the face of maternity fashion. A decade later in 2007, after dressing every major pregnant celebrity, forging licensing deals with Nike and Target and opening three flagship Liz Lange boutiques, Lange sold her business. She continues to serve as the face of the brand and Liz Lange for Target is the exclusive maternity line at all Target locations. She is the author of Liz Lange’s Maternity Style: How to Look Fabulous during the Most Fashion-Challenged Time (Random House, 2003) and her first ever non-maternity clothing collection, Completely Me by Liz Lange, debuted in 2011 exclusively on the Home Shopping Network. She is also the co-founder of the popular woman’s shopping site, Shopafrolic.com.
As part of Lange’s role with Jhpiego and in honor of Mother’s Day 2011, a custom-designed piece of jewelry, which is handmade by women living with HIV in Kenya and used as a source of income for their families, will be featured on Lange’s Shopafrolic Web site.
Jhpiego (pronounced “ja-pie-go”), is an international, non-profit health organization affiliated with Johns Hopkins University. For almost 40 years, Jhpiego has worked with governments throughout Africa, Asia, Latin America, and the Caribbean Islands to empower frontline health workers by designing and implementing effective, innovative, low-cost, hands-on solutions to strengthen the delivery of health care services for women and their families. Jhpiego works to break down barriers to high-quality health care for the world’s most vulnerable populations.